Specialized institute for skin & facecare
The previous website of Jolie Huidverbetering urgently required an overhaul. It had an outdated feel and was unresponsive on modern devices, which did not align with Jolie's commitment to top-of-the-line expertise.
Recognizing this misalignment sparked the initiation of a comprehensive project to revamp their website and overall brand aesthetic, while refreshing their tone of voice to clients and prospects. It was important to maintain local recognition, so we decided to keep their logo unchanged.
The primary objective for this website redesign was to create a fresh, user-friendly, and accessible online presence. We aimed to enhance the overall user experience by making the site more enjoyable and easy to navigate.
Exceptional User Experience Across All Devices.
Hassle-Free and Speedy Website Edits
Clear and Intuitive Site Navigation
A significant drawback of Jolie Huidverbetering's previous website was its lack of responsiveness. Visitors were forced to zoom in and out on their mobile phones to navigate the site, resulting in an experience that was neither accessible nor user-friendly. Our primary focus was to ensure the website's responsiveness on all possible devices, with special attention given to desktop and mobile interfaces, as they were the most frequently used according to past data.
Design that Prioritizes Accessibility and User-Friendliness
The website is built using REM units, allowing users to scale and zoom the website based on their personal preferences set in the browser. Additionally, while it is a fundamental principle of design, we made sure to provide enough contrast between important elements to enhance visibility. This consideration aids individuals with color blindness in navigating the website more effectively.
Leveraging Color for Enhanced Navigation
While color undoubtedly adds aesthetic appeal, it also plays a crucial role in communication. We developed color palettes that correspond to different categories within the website. This strategic use of color not only contributes to a more organized appearance but also facilitates easier navigation through the various treatments offered.
In this optimized version, the text is structured with a heading and rephrased for better clarity and conciseness. This approach helps to emphasize the dual purpose of color in the design and its impact on user navigation.
Marly & Mireille
Owners, Jolie Huidverbetering
"Our website was in dire need of a "face-lift". After our first introduction with Giovanni, we were both confident about our decision to move forward. The first step was the discovery session, never had we experienced such an extensive workshop when developing a website. Absolutely everything was thought and taken care of. Based on the results of the discovery, Giovanni created the first draft which was spot on. During the design process, whenever there were questions or obstacles, he acted quickly. We are very satisfied with the end result and editing the site is also a lot less cumbersome than it used to be."